The Guardian · US news · Original story
Burberry’s £2,000 Cotswolds handbag hits ‘a sweet spot’ with Americans
Zeal for ‘the Hamptons of England’ has rubbed off on sales, with luxury British fashion brand back to a full-year profit
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The luxury fashion brand Burberry has said a new £2,000 handbag named after the Cotswolds has bolstered sales, as the English region becomes increasingly popular with wealthy Americans.
Joshua Schulman, the company’s chief executive, said its tote bags – which mix leather and the signature Burberry check – had helped drive its best performance in bag sales since 2023.
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Sarah Butler · Thu, May 14, 2026, 4:38 AM
US news | The Guardian
Zeal for ‘the Hamptons of England’ has rubbed off on sales, with luxury British fashion brand back to a full-year profit
The luxury fashion brand Burberry has said a new £2,000 handbag named after the Cotswolds has bolstered sales, as the English region becomes increasingly popular with wealthy Americans.
Joshua Schulman, the company’s chief executive, said its tote bags – which mix leather and the signature Burberry check – had helped drive its best performance in bag sales since 2023.
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