The Guardian · US news · Original story
‘They had hyped us up so much’: Seattle businesses near World Cup stadium report declining sales
The city’s tourism board estimated 750,000 visitors would visit over the course of the World Cup
As Seattle’s month-long role as a host city for the Fifa Men’s World Cup draws to a close with a knockout match between the United States and Belgium, local match-day scenes, business boosters and media dispatches have projected an image of a sports-fueled boom town.
On match days, hordes of locals and visitors have packed the city’s waterfront and official watch parties, shattering public-transit records and buoying nearby beer sales. Local soccer-focused mainstays like the George & Dragon Pub have reported “incredible” increases in business. And, pointing to positive reporting by the Guardian and other international newspapers, Seattle’s business lobby says the city has “performed very, very well on the world stage”.
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Adam Willems in Seattle · Mon, Jul 6, 2026, 7:00 AM
US news | The Guardian
The city’s tourism board estimated 750,000 visitors would visit over the course of the World Cup
As Seattle’s month-long role as a host city for the Fifa Men’s World Cup draws to a close with a knockout match between the United States and Belgium, local match-day scenes, business boosters and media dispatches have projected an image of a sports-fueled boom town.
On match days, hordes of locals and visitors have packed the city’s waterfront and official watch parties, shattering public-transit records and buoying nearby beer sales. Local soccer-focused mainstays like the George & Dragon Pub have reported “incredible” increases in business. And, pointing to positive reporting by the Guardian and other international newspapers, Seattle’s business lobby says the city has “performed very, very well on the world stage”.
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