The Guardian · US news · Original story
Trump airport branding deal opens new route to profit for family
Florida agreement grants US president control of licensing and merchandising at renamed airport, analysts say
It was a week in which one prominent name in aviation, Spirit Airlines, disappeared, killed in the company’s own admission by high fuel prices resulting from Donald Trump’s war in Iran.
Within days, however, another moniker was already flying high in industry circles: the president’s own.
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Richard Luscombe in Miami · Sat, May 9, 2026, 6:00 AM
US news | The Guardian
Florida agreement grants US president control of licensing and merchandising at renamed airport, analysts say
It was a week in which one prominent name in aviation, Spirit Airlines, disappeared, killed in the company’s own admission by high fuel prices resulting from Donald Trump’s war in Iran.
Within days, however, another moniker was already flying high in industry circles: the president’s own.
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