The Guardian · California · Original story
Levi’s sues Australian clothing brand Globe over ‘blatant copying’ of tabs on pockets
Denim giant claims trademarked design has been copied by S-Double, which was founded in 2008 by Shawn Stussy and is owned by the Melbourne-based clothing company
Global jeans giant Levi’s has launched legal action against Australian clothing company Globe and one of its brands for sewing tags on to pockets – which it says is “blatant copying” of its trademark design.
The US denim giant made the same claim 15 years ago against the same brand, S-Double, founded by Shawn Stussy and owned by Melbourne-headquartered Globe.
Continue reading...
Luca Ittimani · Tue, Jun 9, 2026, 12:57 AM
California | The Guardian
Denim giant claims trademarked design has been copied by S-Double, which was founded in 2008 by Shawn Stussy and is owned by the Melbourne-based clothing company
Global jeans giant Levi’s has launched legal action against Australian clothing company Globe and one of its brands for sewing tags on to pockets – which it says is “blatant copying” of its trademark design.
The US denim giant made the same claim 15 years ago against the same brand, S-Double, founded by Shawn Stussy and owned by Melbourne-headquartered Globe.
Continue reading...This page shows an excerpt; reporting belongs to the original publisher. Some images or embeds may be omitted compared with the live article.
← More stories · Front page
