‘It ain’t the same’: inside the bitter battle to free Ben & Jerry’s

Ben Cohen says his ice-cream company has been silenced by corporate ownership – and a boycott of Magnum brands could force a sale Ben & Jerry’s ice-cream in the tub is still great, but the brand’s newest chocolate-covered ice-cream bar on a stick? “It ain’t the same,” Ben Cohen, the company co-founder, told the Guardian. Sure, the chocolate coating is still thick enough, but the ice cream itself is “kinda fluffy”, Cohen said – an insult in the ice-cream world that suggests extra air was added to cut costs. Continue reading...

Heather Timmons · Fri, Jul 31, 2026, 7:50 AM
US news | The Guardian

‘It ain’t the same’: inside the bitter battle to free Ben & Jerry’s

Ben Cohen says his ice-cream company has been silenced by corporate ownership – and a boycott of Magnum brands could force a sale

Ben & Jerry’s ice-cream in the tub is still great, but the brand’s newest chocolate-covered ice-cream bar on a stick?

“It ain’t the same,” Ben Cohen, the company co-founder, told the Guardian. Sure, the chocolate coating is still thick enough, but the ice cream itself is “kinda fluffy”, Cohen said – an insult in the ice-cream world that suggests extra air was added to cut costs.

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