The Guardian · US news · Original story
‘This is not a World Cup for the people’: residents in host cities sound alarm over housing affordability
Organizers are concerned Fifa tournament will deepen housing crisis as short-term listings spawn and unhoused people are further displaced in sweeps
More than 10 million people are expected to visit the US for the World Cup this summer. However, where and how to accommodate these visitors has been a concern among residents and affordable housing advocates in host cities from Seattle to Atlanta.
Hotels remain under-booked in America’s 11 host cities, while short-term rental listings in some cities have increased by as much as 30% in recent weeks. To incentivize homeowners and landlords to become hosts during the World Cup, platforms such as Airbnb are offering a $750 sign-up bonus, with some rental listings already reaching $6,000 a night. Advocates worry that an increase in short-term listings will lead to a tighter rental market and higher rents for residents in host cities.
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Iris Kim · Wed, May 13, 2026, 7:00 AM
US news | The Guardian
Organizers are concerned Fifa tournament will deepen housing crisis as short-term listings spawn and unhoused people are further displaced in sweeps
More than 10 million people are expected to visit the US for the World Cup this summer. However, where and how to accommodate these visitors has been a concern among residents and affordable housing advocates in host cities from Seattle to Atlanta.
Hotels remain under-booked in America’s 11 host cities, while short-term rental listings in some cities have increased by as much as 30% in recent weeks. To incentivize homeowners and landlords to become hosts during the World Cup, platforms such as Airbnb are offering a $750 sign-up bonus, with some rental listings already reaching $6,000 a night. Advocates worry that an increase in short-term listings will lead to a tighter rental market and higher rents for residents in host cities.
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