‘People are feeling the real impacts’: influencers use humor to make fun of the private equity industry

Skits and parodies making fun of the trillion-dollar industry have taken over social media, racking up millions of views Johnny Hilbrant Partridge kept getting stuck next to the same kind of finance guy at weddings – the one bragging about his family’s full-time nanny and lavish vacations while name-dropping elite club memberships and private schools. To Partridge, a former fitness instructor, their shameless knack for self-promotion felt ripe for comedy. Using a filter that puts an exaggerated sneer on his face, Partridge donned a puffer vest and created “The PE Guy”, a caricature of the men who work in the private equity industry. Continue reading...

Heather Timmons · Fri, Oct 9, 2026, 4:00 AM
US news | The Guardian

‘People are feeling the real impacts’: influencers use humor to make fun of the private equity industry

Skits and parodies making fun of the trillion-dollar industry have taken over social media, racking up millions of views

Johnny Hilbrant Partridge kept getting stuck next to the same kind of finance guy at weddings – the one bragging about his family’s full-time nanny and lavish vacations while name-dropping elite club memberships and private schools.

To Partridge, a former fitness instructor, their shameless knack for self-promotion felt ripe for comedy. Using a filter that puts an exaggerated sneer on his face, Partridge donned a puffer vest and created “The PE Guy”, a caricature of the men who work in the private equity industry.

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