The Guardian · US news · Original story
Gouged: why Americans are being ripped off – and what to do about it
How can we fix our pricing crisis? Economic sociologist Lindsay Owens urges tough new rules – and a consumer uprising
“Repeat after me: it’s not my fault, it’s not my fault, it’s not my fault.” That’s the message to frustrated US shoppers in Gouged: The End of a Fair Price – and What That Means for Your Wallet by Lindsay Owens, economic sociologist and head of the Groundwork Collaborative, a progressive Washington thinktank.
Consumer rage is rising and no wonder – we are all living through the “reinvention of the rip-off”, Owens told the Guardian, an experience that is undermining Americans’ trust in the economy. Nothing short of a consumer uprising and a slate of tough new rules is going to fix the problem, she believes.
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Heather Timmons · Mon, Sep 28, 2026, 4:00 AM
US news | The Guardian
How can we fix our pricing crisis? Economic sociologist Lindsay Owens urges tough new rules – and a consumer uprising
“Repeat after me: it’s not my fault, it’s not my fault, it’s not my fault.” That’s the message to frustrated US shoppers in Gouged: The End of a Fair Price – and What That Means for Your Wallet by Lindsay Owens, economic sociologist and head of the Groundwork Collaborative, a progressive Washington thinktank.
Consumer rage is rising and no wonder – we are all living through the “reinvention of the rip-off”, Owens told the Guardian, an experience that is undermining Americans’ trust in the economy. Nothing short of a consumer uprising and a slate of tough new rules is going to fix the problem, she believes.
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