The first lady has put the Barbra Streisand effect in overdrive with a PR nightmare of her own making

You’ve probably heard of the Barbra Streisand effect: the phenomenon where attempts to censor information end up drawing more attention to it.

Now we might soon be referencing the Melania Trump effect: the phenomenon where holding a surprise press conference to state that you did not have a relationship with a dead paedophile, and would like people to please stop speculating about the matter, immediately causes people to start speculating about the matter.

Arwa Mahdawi is a Guardian US columnist

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