Influencers have taken over my city. If you can’t beat ’em, join ’em | Dave Schilling

I can’t say I’m enjoying my new gig as a would-be creator. But these days, I don’t have much choice I recently started posting videos on Instagram. Like, actual videos. Reels, as they call them. Where I say things, with one of those obnoxiously tiny microphones with the fuzzy head on top. I remember when microphones were gigantic tubular monstrosities that you couldn’t accidentally swallow without a pretty substantial effort and a handful of God-given talent. Dave Schilling is a Los Angeles-based writer and humorist Continue reading...

Dave Schilling · Sun, Oct 25, 2026, 4:00 AM
US news | The Guardian

Influencers have taken over my city. If you can’t beat ’em, join ’em | Dave Schilling

I can’t say I’m enjoying my new gig as a would-be creator. But these days, I don’t have much choice

I recently started posting videos on Instagram. Like, actual videos.

Reels, as they call them. Where I say things, with one of those obnoxiously tiny microphones with the fuzzy head on top. I remember when microphones were gigantic tubular monstrosities that you couldn’t accidentally swallow without a pretty substantial effort and a handful of God-given talent.

Dave Schilling is a Los Angeles-based writer and humorist

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