The Guardian · US news · Original story
Inside NBA Europe’s $10bn plan that has football clubs queuing to join
Some of the biggest names in European football will bid for a franchise in ESL-style league, now due to launch in 2028
The launch of NBA Europe will be delayed 12 months until 2028, with a pre-qualifying competition planned for next year to find four temporary members to join the 16-team league’s inaugural season alongside 12 permanent franchises.
The NBA is planning to invest about $10bn (£7.6bn) over 10 years in what sources have described as the sporting world’s biggest-ever startup competition. It is understood to have received multiple offers for the 12 franchises that exceed their targets, with prices expected to range from $500m to more than $1bn for the London franchise.
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Matt Hughes · Thu, Oct 8, 2026, 4:00 AM
US news | The Guardian
Some of the biggest names in European football will bid for a franchise in ESL-style league, now due to launch in 2028
The launch of NBA Europe will be delayed 12 months until 2028, with a pre-qualifying competition planned for next year to find four temporary members to join the 16-team league’s inaugural season alongside 12 permanent franchises.
The NBA is planning to invest about $10bn (£7.6bn) over 10 years in what sources have described as the sporting world’s biggest-ever startup competition. It is understood to have received multiple offers for the 12 franchises that exceed their targets, with prices expected to range from $500m to more than $1bn for the London franchise.
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