You’ve got to admire the Fifa president’s chutzpah in trying to flog off football’s greatest prize. If only Uefa wasn’t being so pesky about it all

Imagine a plan so distasteful that even the Americans and a Middle Eastern nepo-royal football boss can’t be doing with it. Such is the status of Fifa president Gianni Infantino’s scheme to sell off stakes in the World Cup to private investors. More historically, perhaps, the 55 nations that make up Uefa have reacted to this horror show by voting unanimously to boycott Fifa tournaments, including World Cups, if Infantino presses ahead. That would mean Spain and Portugal boycotting their own men’s World Cup next time around, which you’d think – not to call it too soon – would come off as slightly bad vibes.

A testing moment, then, for the haunted cue-ball. Again. Can it really already be time to turn to Infantino once more, even after he appeared in this spot only on Tuesday, after his 15-page Instagram crash-out about his haters? Yes. Yes, I’m afraid it can. Demanding the federations of the world sell off the World Cup to some fund led by Donald Trump’s son-in-law’s brother will regrettably draw attention to you in ways that will prove difficult to control. As indicated, the Fifa president’s plan has contrived to appear vulgar to the North American confederation, Concacaf, as well as the Asian Football Confederation (AFC).

Marina Hyde is a Guardian columnist

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